It all started with one man and a vision. After spending over 35 years working for Avis, a leader in the car rental world, he had seen it all—the smooth rides, the complicated bookings, the moments when things went wrong, and the rare instances when everything went just right. Over the decades, he mastered the art of delivering customer satisfaction, but something was missing.

He had grown tired of seeing travelers frustrated by cookie-cutter service, hidden fees, and unfulfilled promises. It was the same story: people coming to him, weary from a long flight, only to be met with confusion, paperwork, and disappointment. This wasn’t what car rental should be, he thought. Why couldn’t excellence be the standard, not the exception?

And so, Drive Now was born not from a boardroom idea, but from a personal mission. A mission to fill that gap in the market where good enough wasn’t good enough. He set out to build a car rental company that valued people, not just profits. A company that didn’t just hand over the keys but handed over trust, reliability, and an unforgettable experience.